ŠKODA AUTO presents its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and a comprehensively updated corporate identity (CI). In addition, the Czech car company is accelerating and expanding its e-campaign: ŠKODA AUTO will have three new all-electric models on the market as early as 2026, with more to follow. The VISION 7S concept study offers an insight in to one of these models.
The all electric share of the ŠKODA brand’s European vehicle sales will rise to over 70% by 2030. To support this, ŠKODA will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.
The Czech car company is significantly accelerating its e-campaign and will be launching three more all-electric models as early as 2026. In addition to a small car, there are plans for a compact SUV and a seven-seater for families. The VISION 7S concept study, with its range of over 600 kilometres (370+ miles) and peak charging rate of 200 kW, offers a specific preview of the seven-seater electric SUV. ŠKODA is aiming for a share of all-electric models in Europe of over 70% by 2030. During the transition phase to e-mobility, the brand is strengthening its product portfolio of highly efficient combustion engines and will be unveiling the new-generation SUPERB and KODIAQ in the second half of next year. A refreshed OCTAVIA will also follow in 2024.
The VISION 7S provides the first specific preview of an all-new ŠKODA model and at the same time showcases the brand’s new design language. The all-electric SUV offers generous space for up to seven passengers and numerous Simply Clever details, rounding off the top end of the brand’s product portfolio and customer base. The concept study is based on the Volkswagen Group’s Modular Electrification Kit (MEB) and has an 89 kWh battery. This delivers a maximum range of over 600 kilometres (370+ miles), in the WLTP cycle.
ŠKODA AUTO has created a new design language for the electric and digital age, which will gradually be rolled out starting next year. It is defined by clear, reduced lines that emphasise the simplicity and value of ŠKODA’s new models. Characteristic elements of the new design language include the new front end with a so-called Tech-Deck Face and sustainable materials in the interior.
The new brand logo no longer uses sculptural 3D graphics. This is ŠKODA’s response to a growing shift in marketing activities from print to online. The CI has also been substantially revised; in terms of colour, ŠKODA AUTO will now be using two different green hues – Emerald and Electric Green, which represent ecology, sustainability and electromobility.
ŠKODA AUTO is a strong advocate of sustainability along the entire value chain. For example, the company is committed to using electricity from renewable sources. In Mladá Boleslav, producing batteries directly at the plant ensures short transport distances, with the carmaker using two electric trucks for this purpose. From 2030, the Czech and Indian plants will be manufacturing cars with net-zero emissions. The Vrchlabí plant is leading the way; the site has already been CO2 neutral since 2020.
ŠKODA is also committed to sustainability in its products: An ENYAQ iV uses 13 kilograms of recycled plastics recovered from end-of-life battery cases and bumpers. The recycling rate for steel used in the body is 40%, while the aluminium recycling rate is as high as 60%. The side windows are made of 20% recycled glass. In the interior, the ENYAQ iV also offers seat covers made of 40% virgin wool and 60% recycled PET bottles.
At the same time, ŠKODA AUTO has enlisted the support of a Sustainability Advisory Council to implement its ambitious sustainability goals. The five internationally experienced members provide new impetus and suggestions for current and future measures related to sustainability. This way, they promote a more versatile dialogue on sustainability topics between the car manufacturer and its stakeholders.